Read and share

View in browser

January 22, 2026

Valentine’s Day in the Heart of the City

To mark Valentine’s Day and promote downtown shopping, the Greater Easton Development Partnership’s Main Street Initiative, launched Match Made in Easton.

The 10-day program has downtown businesses coupling-up to offer unique deals and promotions to customers who present receipts from their partner shops.

For example, a customer at Yellow Balloon Consignment can present their receipt at Mia & Maddie’s for a free cupcake. And a customer bringing a Mia & Maddie’s receipt to Yellow Balloon Consignment will receive 20 percent off any purchase.

The retail promotion complements the launch of another initiative, a community art project called "Love, Easton" that led to the creation of 28,127 hearts of all sizes and materials to fill windows and public spaces throughout Easton from January 9 to March 9.

Holiday events and promotions are covered regularly in the pages of Downtown Idea Exchange newsletter.

Click below to learn more about Downtown Idea Exchange and other resources for revitalizing downtowns and commercial corridors.

Learn More

Subscribe Today

Read a sample issue


Startup Communities
6" x 9", hardcover,
228 pages, $26.95.

Recommended Reading

Startup Communities: Building an Entrepreneurial Ecosystem in Your City

"Startup communities" are popping up everywhere, in large cities, towns, and even in rural areas. These networks of people and organizations are driving innovation, small business growth, and local economic development.

Now, Startup Communities: Building an Entrepreneurial Ecosystem in Your City provides a framework and tools to create a startup community in virtually any city.

Based on more than twenty years of experience in Boulder, CO, as well as contributions from other innovative startup communities, this important book will show you:

  • The core principles of a vibrant startup community
  • The attributes of leadership in a startup community that can help it thrive along with the classic problems any community will face during development
  • The importance of a college or university in a startup community
  • How large companies can engage effectively with entrepreneurs
  • The opportunities to build startup communities in non-urban, or rural, places.

Entrepreneurial ecosystems can provide the resources and conditions for startup success downtown.

Order Today

Read a Sample

View the Table of Contents

Learn More

Startup Communities is just one of the many books on Economic Development available from the Downtown Development Center.

Small Cities