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$title='Press Release &mdash; Small Business Saturday Can Be A Year-Round Event';
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<h3 class="contentheading">Press Release</h3>
 
<h2>Small Business Saturday Can Be A Year-Round Event</h2>

<p class="body"><b>Concord, NC, has hosted a successful Small Business Saturday event once a month for the past two years.
</b>

<p class="body">(Boonton, NJ, November 25, 2013) &mdash; 
The Small Business Saturday event launched by American 
Express in 2010 has been a boon to independent retailers 
in many communities each November. But in Concord, NC, 
downtown stakeholders were not content to mark this event 
only on the Saturday following Black Friday. 

<p class="body">
Instead, the Concord Downtown Development Corporation 
carefully crafted a campaign to celebrate one Small Business 
Saturday a month throughout the year. Launched in January, 
2012, Small Business Saturday in Historic Downtown Concord 
is still going strong and has gained statewide attention.

<p class="body">
The event&#146;s success is due in part to the clear guidelines 
for organizing the program:

<ul class="ulbody"><li>  Choose a date that is easy to remember</li>

<li>  Have an identifying graphic used in all promotion of the campaign</li>

<li>  Provide an incentive to shoppers and diners to support the event</li>

<li>  Create a campaign that is easy to administer.</li></ul>

<p class="body">
Small Business Saturday continues to be a strong event for 
downtown Concord almost two years after it was launched. 

<p class="body">
Details on event appear in the November issue of  <A HREF="http://www.downtowndevelopment.com/dix.php" class="linkc" ><em>Downtown Idea Exchange</em></a>


<p class="body">###

<p class="body"><b>About the Downtown Research & Development Center</b>
 
<p class="body">For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.

<p class="body">The Group\'s main activities include publishing the widely influential <A HREF="http://www.DowntownDevelopment.com/dix.php" class="linkc" target="_blank"><em>Downtown Idea Exchange</em></a> and <A HREF="http://www.DowntownDevelopment.com/dpr.php" class="linkc" target="_blank"><em>Downtown Promotion Reporter</em></a> newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.

<p class="body">Website: <A HREF="http://www.DowntownDevelopment.com/" class="linkc" target="_blank">http://www.DowntownDevelopment.com</a>

   
<p><br>
</p>
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