Downtown hospitality training program engages, energizes and enhances community pride in Lansing, MI.
(Boonton, NJ, November 3, 2011) — Great customer service can create consumer trust and loyalty that will not be swayed by big box stores. It has been said that people may forget what you say, or what you do, but they never forget how you make them feel.
With stiff competition for every consumer dollar, providing hospitality training for downtown businesses makes great financial sense. Recently, the Greater Lansing CVB launched a Certified Tourism Ambassador (CTA) Program so that front-line employees in Lansing, MI, could enhance the visitor experience via their improved knowledge of what the area has to offer.
In order to quantify hospitality training results, a baseline survey was taken. The results indicated that 83 percent of visitors ask for recommendations or help from frontline hospitality staff during their stay, yet only 7.67 of 10 respondents felt that the information they received was helpful.
The goal, during the two-year follow-up survey, will be to see that marker move upward.
Details on the training program are in the November issue of Downtown Promotion Reporter newsletter.
###
About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com