Three events show how to lure elusive male shoppers into downtown stores.
(Boonton, NJ, November 1, 2013) — Offering men the opportunity to attend a fun event while getting some help with holiday shopping and wrapping is a good way to encourage more male customers to venture into downtown shops.
Many individual retailers offer men-only holiday shopping events, and downtown organizations are beginning to see value in this approach, as well.
For example, an “exclusive men’s shopping event” offered at the Sherway Gardens Mall in Toronto, ON, Canada, would be replicable in any downtown. The event included food, drinks, “dude-friendly” movies, personal shopping assistance, complimentary gift wrapping, and courier service.
The Downtown Alexandria Merchants Association in Alexandria, MN, hosts a Girls Night Out during its annual Fall Festival, so during the Hometown Christmas Experience, the organization offers an event just for men. Participating merchants are listed on a wish list that men can share with the women on their shopping lists — and can bring with them to the Men’s Night Out event. In addition to discounts during the event, men have an opportunity to enter wish lists into a drawing for a $250 gift certificate good at downtown businesses.
And in downtown Easton, PA, a trolley shuttles men around to a dozen downtown shops offering Men’s Shopping Night specials, and perks such as free gift-wrapping, beer, and personal shopping assistance. Free parking is available to all downtown customers on Saturdays in December at specially marked meters, as well.
Details on these and many more men’s shopping events appear in the November issue of Downtown Promotion Reporter.
###
About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com