“If parking is not well managed and well maintained, it really has a negative impact on the downtown,” says Kathryn Hebert, executive director of the Norwalk Parking Authority.
(Boonton, NJ, October 23, 2014) — Over the past four years, the Norwalk Parking Authority in Norwalk, CT, has transformed negative public perceptions about parking while also improving the motorist experience and increasing revenues.
Rebranding the parking system, lighthearted promotions, and art in parking garages all helped to spread the word about the ease of downtown parking.
A “Mr. Smiley” parking meter mascot was created, and integrated into all of the authority’s communications, including general advertising in area print and online media, and environmental media/signage which includes kiosks, train platforms, parking facilities, and wayfinding signs.
An interactive and mobile-friendly website was also created, as was a Facebook page that is updated on a regular basis. Regular e-communications with permit holders were initiated, and whimsical warning stickers were created to give first-time offenders a gentle reminder of parking regulations.
To see some of the Parking Authority ads and the Mr. Smiley mascot visit: www.DowntownDevelopment.com/downtown_digest.php
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com