Restaurant and retail pairings attract new customers downtown.
(Boonton, NJ, October 4, 2012) — Downtown Schenectady, NY, was fast becoming a thriving urban arts and entertainment district, but retailers were not benefiting from the additional foot traffic.
Enter the Merchant Mash Up.
For one special evening, restaurants provided free samples of signature dishes at retail locations. Whenever possible, tasting stations were set up at the back so that visitors would have to pass all the merchandise on their way to the food.
Restaurateurs were allowed to distribute promotional materials, and the downtown organization provided each with a $50 stipend. Merchants were encouraged to offer special discounts and creative displays for the event.
Since the inaugural event, the organization has sponsored two additional Merchant Mash Ups, which are now one of its signature events.
Details on the Merchant Mash Up and a copy of the event guide appear in the October issue of Downtown Promotion Reporter newsletter.
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com