Inaccurate perceptions, and a lack of education and enforcement mask plentiful parking in downtown Turlock, CA.
(Mountain Lakes, NJ, September 22, 2016) — A recent parking study in Turlock, CA, reveals that even though 50 percent of parking spaces are underutilized, 72 percent of residents believe there is a parking shortage downtown.
To correct this misperception and better utilize the current parking supply, the study recommends focusing on more efficient parking management, including changing parking time limits, allocating staff to enforce parking regulations, educating the public about available parking, and creation of an employee parking permit.
Some of the many educational steps include a stronger parking message on the city website, wayfinding signage, window stickers for downtown businesses, and perhaps even a parking app for mobile devices.
Results and recommendations from the Turlock parking study appear in the September issue of Downtown Idea Exchange newsletter along with insights on the many benefits of business clusters.
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com