An irreverent marketing campaign highlights the benefits of living and working in downtown Providence, RI.
(Boonton, NJ, August 27, 2014) — A new business recruitment campaign in Providence, RI, is reaching out not only to business owners and top executives, but to their employees.
The Bring Your Company to Life campaign encourages employees to “start a movement” or “bribe your boss” in order to move a job they love to a place they can love equally.
The campaign is part of the Providence Downtown Improvement District and Providence Foundation’s ongoing initiative to attract new businesses. The work also involved freezing commercial tax rates and streamlining the permitting process for small tenant improvements.
The campaign’s Bring Your Company to Life website appeals directly to employees when it says:
“You want food trucks, coffee shops, outdoor movies, and bocce games? Looking to choose from hundreds of continuing education courses? Want to rub elbows with smart, creative people? Of course you do! Funky, fun, and affordable, downtown Providence is an amazing place to live and work. How can you get your company to move downtown? Start here.”
Details on this campaign and on Tourism Improvement Districts, community gardens, customer service, and more appear in the August issue of Downtown Promotion Reporter.
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For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com