Press Releases

Make friends to influence decisions

(Boonton, NJ, August 15, 2006) — Every day, downtowns are engaged in a tight, competitive battle to win support for crucial plans, projects, decisions, and money.

In the July 15 issue of Downtown Idea Exchange newsletter, Laurence Alexander, founder of the Downtown Research & Development Center, argues that for downtowns to win these battles their leaders must first win support from influential groups and individuals by appealing to their diverse needs and motives.

The nine-step friend-builder program outlined in the article will help downtowns seek and win the support they need.

The full text of the article is online at http://www.DowntownDevelopment.com/perspectives.php.

About Downtown Idea Exchange

Downtown Idea Exchange newsletter reports on downtown problems and solutions in an effort to provide a focus for revitalizing our cities.

Website: http://www.DowntownDevelopment.com