People no longer want to be on the sidelines watching, say organizers of the Tulip Time Festival.
(Mountain Lakes, NJ, August 11, 2016) — The weeklong Dutch-themed Tulip Time Festival in Holland, MI, has been going strong for 87 years.
This year, the festival and its marketing materials were updated to reflect a full calendar of experiential activities.
"People don’t want to be on the sidelines watching," says Susan Zalnis, the festival’s marketing/public relations director. "They want to jump in and participate! We’ve made a conscious effort to add elements every year where people can do just that."
Some of the many experiences at the festival are tulip-themed painting workshops, cooking classes, a costumed-dog parade, dance instruction, and a chance to try to break the world record for largest clog dance.
To promote all of the opportunities to participate in festival activities, a new icon was added to the festival guide. It encourages people to "be at the festival or be in the festival."
More on the value of experiential activities, plus Dunedin’s guerrilla branding, and York’s Downtown Maker Tour appear in the August issue of Downtown Promotion Reporter.
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