A focus on inclusively helps this city build a strong brand and attract residents from neighboring cities.
(Mountain Lakes, NJ, August 10, 2017) — An integrated marketing campaign in Berwyn, IL, is attracting new residents and businesses, and changing public perceptions of what a small suburb close to one of the country’s largest cities can provide in terms of amenities and lifestyle opportunities.
Berwyn’s success comes in part from promoting its inclusiveness.
The city sets itself apart "because we truly are a unique place with lots of character and are home to hardworking and creative people," says Mayor Robert Lovero. "We don’t just accept diversity but actively welcome it. This assertive approach has contributed tremendously to the vitality we have in Berwyn today."
Berwyn has had particular success with attracting the LGBTQ population, and now ranks third for total number of same-sex couples in Cook County outside of Chicago.
The city advertises in nearby LGBTQ-friendly neighborhoods, and has a presence at local pride parades and festivals, as well as including "sexual orientation" in its human rights ordinance.
Details on Berwyn’s marketing program, as well as quirky events to set any downtown apart, and tips to ensure broad event participation, appear in the August issue of Downtown Promotion Reporter.
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About the Downtown Development Center
For over 50 years, the Downtown Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com