The farmer\'s market in downtown Salt Lake City, expands its offerings with an annual kick-off party, farm tours and a sponsorship program.
(Boonton, NJ, August 1, 2011) — Farm tours, a sponsorship program, and an annual kick-off party are some of the marketing tools that make the Downtown Farmers Market one of the most popular events in Salt Lake City, UT (est. pop. 183,102). The annual Gather with the Growers Party features food, beverages, live music, and a silent auction. The ticketed event attracts about 250 guests each June.
"We wanted something to kick off the year," Danica Farley, public relations manager for the Downtown Alliance, tells Downtown Promotion Reporter.
"At the market, the vendors are so busy they don\'t get to interact with one another. Since they all create the vibrant Saturday morning scene downtown, we wanted them to have a chance to get to know each other, and to connect with the people who buy in the market."
To further the connection with customers, tours of various farms and food producers are offered on the third Wednesday of each month. The tour fee includes transportation and tastings. Preregistration is required for these popular excursions. The 2011 tours feature cheese and wine, fruit and honey, a veggie pick and pickle tour, and a barbeque.
Details on the events appear in the August issue of Downtown Promotion Reporter.
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