To encourage more downtown visitors, Sebring, FL, ushers in a new theme with attendant discounts, sweepstakes, and events each month.
(Boonton, NJ, July 15, 2013) — When the city of Sebring, FL, completed its marketing plan in 2010, better outreach to locals and people visiting the area was identified as a key component in business retention and attraction.
The strategies include:
Monthly themes kicked off last fall with the city’s Centennial Celebration in October. Going forward, October’s theme will be Spooktaclular Sebring. In November, customers are invited to Savor the Flavor; and in December, to Shop, Wrap, and Roll.
January has a health and wellness theme; February focuses on Art, Heart, and Soul; March’s theme is The Need for Speed; Celebrating Mother Earth is April’s focus; in May, Mom’s the Word; in June, the Dog Days of Summer are the focus; in July, the theme is Celebrate “4” for the Fourth; in August, it’s Kids Can; and September’s theme is Oh So Local.
Details on how all downtown stakeholders are brought together under these monthly themes appears in the July issue of Downtown Promotion Reporter.
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