Generates invaluable publicity when it catches the interest of a local lifestyle reporter.
(Mountain Lakes, NJ, July 14, 2017) — Downtown Madness in Pueblo, CO, is highlighting the city center dining scene and helping restaurants attract new customers.
Structured much like basketball’s March Madness, this popular campaign pits 16 restaurants against each other in a good-natured elimination-style competition that narrows the brackets down to eight, then four, and finally two, before the "Chompian" is selected.
Bracket phases are themed as well, including Eat 16, Great Ate, and Final Fork.
The competitive nature of the promotion caught the attention of many local media outlets including one lifestyle reporter who covered the event weekly as the competition unfolded.
Customer engagement was also high as the general public cast votes in each bracket. The online voting was handled via the Association’s Survey Monkey account.
The top four Final Fork winning restaurants receive framed certificates to display, while the "Chompian" receives a traveling trophy that changes hands with each new year’s winner.
"The feedback we got last year and again this year is that it brought new people in," says Margaret Ward-Masias, executive director of the Downtown Pueblo Association. "A lot of our restaurant owners felt they had picked up new customers. It wasn’t just a one-time shot."
More on Downtown Madness, ambassador training programs, and downtown branding appear in the July issue of Downtown Promotion Reporter.
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About the Downtown Development Center
For over 50 years, the Downtown Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com