Summer or winter downtowns are embracing the fun a variety of fashion trucks.
(Mountain Lakes, NJ, June 16, 2017) — First it was food trucks adding vitality to city centers, and now fashion trucks are making their way downtown. From Fashion Truck Fridays hosted by the Rosslyn BID in Arlington, VA, to the weekly rotating fashion trucks in Houston, TX, these small, mobile shops are drawing the curious, as well as serious shoppers.
In Denver, CO, a new Nosh & Posh event brings together food and fashion trucks to activate the 12-acre Civic Center Park during the colder months when there is less programming in the park.
The monthly "gatherings" have been popular with downtown workers and others, however, local businesses have expressed some concerns.
"There are always going to be challenges with local businesses and bringing in mobile vendors that aren’t there every day. There’s always that tension," says Eric Lazzari, director of programming for the park.
Fortunately, businesses were open to learning about the benefits. "We worked with our local business community to help them understand that we are activating this public space that would otherwise be dormant, they have realized that making the space more vibrant ultimately makes the downtown more vibrant and attractive."
Planning outdoor events during a Denver winter "is always challenging," Lazzari says, "but we’ve been fortunate. We got six great days of activation during the winter. As with everything we do, this helps inspire additional activity. By getting people here just for those six days, it gets them thinking about downtown’s outdoor spaces as usable spaces."
More on working with fashion trucks, bringing low-cost art programs downtown, and engaging the public with photo contests appears in the June issue of Downtown Promotion Reporter.
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