Innovative, unconventional, and low-cost marketing techniques can rally support for a beleaguered downtown.
(Mountain Lakes, NJ, June 16, 2016) — Just over a year ago, Racine, WI, resident Dustan Balcom started the Facebook page, Ask me why I love Racine, for people to share what they love about the beleaguered city where they live and work. The next step in his campaign was to convert a downtown construction enclosure into a giant chalkboard where people could answer the question, "Why do you (heart) Racine?"
"People are ready to share their love for this city, but there hasn’t necessarily been a great forum for it all to be underneath one banner," says Balcom.
His Facebook page and chalkboard are providing that opportunity. A time-lapse video of the chalkboard’s creation has even created an online stir, attracting 10,000 views and reaching 21,000 people in the first 24 hours.
This gorilla marketing campaign was covered in the June issue of Downtown Promotion Reporter along with creative ideas for keeping downtown businesses active during construction, and working with local theater owners to keep their doors open seven days a week.
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com