Cash Mobs are popping up in downtown areas across the country.
(Boonton, NJ, May 1, 2012) — An unexpected infusion of cash is welcomed by any downtown business. Increasingly, that support is coming in the form of a cash mob, a group of people who gather downtown and shop at the target business.
Cash mobs support businesses and the community while also providing a social event similar to a flash mob. Cash mob participants are typically asked to come prepared to spend $20 at the designated business, though dollar amounts vary.
The first cash mob in Livermore, CA, was advertised well in advance, but the target business was not selected until the day of the event. Cash mob participants were instructed to meet in the parking lot of Livermore Downtown, Inc. at 6 p.m. on a Wednesday evening in April. The name of the lucky retail location was then drawn from a hat.
Livermore Downtown is hoping to make the cash mob a monthly, or at least bi-monthly, occurrence.
In the May issue of Downtown Promotion Reporter, Andrew Samtoy who is credited with creating the cash mob provides nine steps for success.
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