Online and On-The-Street Events Promote Downtown Fashion

Creative online and on-the-street events combine to promote downtown fashion retailers.

(Boonton, NJ, March 18, 2013) — A week-long celebration of fashion in Philadelphia, PA, is promoted with Random Acts of Fashion, which take place on city streets and on social-media platforms. The creative promotions includes:

Ambush makeovers for four individuals in the weeks leading up to fashion week. The makeover winners are "revealed" on the local morning talk show.
Remote Red Carpet, which features a series of pop-up red carpet backdrops where the public can pose and have their photographs taken. Those hotographed may then visit the event\'s Facebook page to tag themselves and their friends.
Own It contest, during which retailers tag hot items throughout the store with "Own It" signage. Hints about locations of Own It items are posted on the event\'s social media platforms. Shoppers who locate and photograph the tagged items, and then post photos on the event\'s Facebook page or Twitter account are entered for a chance to win the item in their photograph.

Full details on the week-long event and how it is promoted appear in the March issue of Downtown Promotion Reporter.

See photos from the event at: http://www.DowntownDevelopment.com/downtown_digest.php.

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About the Downtown Research & Development Center

For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.

The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.

Website: http://www.DowntownDevelopment.com

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