Downtown Dundalk, MD, is shedding its out-dated image and luring new residents downtown.
(Boonton, NJ, February 10, 2015) — To overcome negative perceptions that might discourage new residents, the city of Dundalk, MD, launched a branding campaign backed by an ambitious public engagement process, and featuring a new website, media partnerships, public events, incentives for home purchases, and more.
Central to the program was a housing and neighborhood tour hosted by the Dundalk Renaissance Corporation. Attendees had opportunities to speak with real estate agents, mortgage lenders, housing and renovation experts, and others.
In addition, the organization partnered with local employers willing to offer “Live Where You Work” grants of $1,000 to any employee who attended the event and subsequently purchased a home in the community. The organization also offered $5,000 Golden Key grants to 30 new homeowners.
Details on the multi-faceted residential recruitment program appear in the February issue of Downtown Promotion Reporter.
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com