Sign ordinances in many cities have long prohibited a-frame, sandwich, and other types of portable signage. However, many cities are recognizing the private interest in this accessible, changeable, affordable method of advertising.
(Boonton, NJ, January 30, 2014) — In an effort to balance sidewalk safety, downtown aesthetics, and small business owners’ desire to increase outreach to customers, many communities are re-examining portable signage ordinances.
Because digital signage has become more affordable, it is also increasing in popularity and must be taken into consideration when drafting new regulations.
The February issue of Downtown Idea Exchange looks at changes underway in a number of cities including the Village of Osceola, WI, where the goals were to create uniform standards regarding the appearance and location of portable signs, allow individuality and creativity to enhance the character of the downtown district, maintain safe conditions for pedestrians and motorists, and meet the need for additional regulations without creating cumbersome requirements.
To ensure that everyone understands the new rules, an illustrated appendix accompanies Osceola’s sign ordinance. To see examples of desirable and undesirable signs, visit www.DowntownDevelopment.com/downtown_digest.php
Additional information and examples of changing sign design guidelines appear in the February issue of Downtown Idea Exchange. Subscribe today.
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com