An increasing interest in wine and locally brewed beer is bringing success to brew festivals, pub crawls, wine walks, and other events focused on adult beverages and those who enjoy them.
(Boonton, NJ, January 15, 2015) — The January issue of Downtown Promotion Reporter takes a look back at marketing and attraction activities that will set the direction for the year to come.
One of many trends is an increase in alcohol-friendly downtown events and activities.
An increasing interest in wine and locally brewed beer is bringing success to brew festivals, pub crawls, wine walks, and other events focused on adult beverages and those who enjoy them.
For example, the Main Street organization in Gardnerville, NV, hosts a Thirsty Third Thursday wine walk each month from May through September that draws about 350 people downtown to visit between 35 and 45 businesses offering locally produced wines, food, demonstrations, prize drawings, and special sales and discounts.
Even events not directly related to alcohol are seeing increased participation when adult beverages are part of the fun. Greeley, CO, is one of many communities to allow outdoor consumption within designated areas.
Inside the Go-Cup Zone at Greeley’s Friday Fest, patrons may stroll from shop to shop or stop to watch street entertainment while sipping beverages from Go-Cups from participating establishments.
For more on the 10 trends to watch in 2015, you may read the full report at our website. And while you’re there, please consider becoming a regular reader of Downtown Promotion Reporter.
It’s all here: www.DowntownDevelopment.com/dprtrends.php
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com