The San Jose Downtown Association shows busy working women that the downtown area has lots to offer them.
(Boonton, NJ, January 9, 2013) — Creating events that will appeal to women, and hosting them at times when women are most likely to attend, is a great way to highlight downtown\'s assets to a demographic that might otherwise never explore the city center.
In San Jose, CA, a new "HER city" after-work social series launched in August is successfully attracting about 75 participants to each event
Each HER city event couples a lesser-known venue with food, fun, goodie bags, and more.
In October, HER city had a Broadway theme, and included cocktails and appetizers at a historic downtown hotel with entertainment by a female blues singer, followed by pedi-cab rides to the Center for the Performing Arts, where participants had premier seating, followed by a backstage tour and the opportunity to chat with one of the female leads in the show as well as female production staff.
Details on the "HER city" program appear in the January issue of Downtown Promotion Reporter.
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About the Downtown Research & Development Center
For over 50 years, the Downtown Research & Development Center has acted as the information clearinghouse on practical strategies and tactics for revitalizing the hearts of our cities and towns.
The Group\'s main activities include publishing the widely influential Downtown Idea Exchange and Downtown Promotion Reporter newsletters; publishing relevant books and reports; and operating the DowntownDevelopment.com website.
Website: http://www.DowntownDevelopment.com