Making Business Districts Work

Table of Contents

• Part I. The Field of Downtown and Business District Management
1. The State of Business District Revitalization (Brad Segal)
2. Leading the Downtown (Richard Bradley)
• A Long History of Leadership
• Continuous Demands for Leadership
• Leadership as a Collective and Cooperative Undertaking
• Leadership as Initiating and Managing Change
3. The New Role of Downtown Leaders (Richard T. Reinhard)
• Comparing Past and Present
• Some Specific Causes of Change
• Reality of Today
• Spectrum of Changes
4. The Vision-Driven Downtown Organization (David Feehan)
• Creating a Shared Vision
• The Vision Statement
• Past Experience, Future Vision
• Part II. Organizing the Downtown Corporation
5. Complex Organizational Structures (James A. Cloar)
• Background
• Simple Structures
• Evolving Responses
• Expanded Missions
• Complex Structure Models
• Case Study: Downtown St. Louis
• Points to Consider
6. Boards and Committees — Governance (Kate Joncas)
• Conflicts of Interest
• Achieving Consensus
• Successful Relationships with Organizations
• Too Many Issues, Too Little Time
• The New Reality: Local Business Leadership Is No Longer Local
7. Making the Most of Human Resources (Catherine Coleman)
• Who’s the Boss?
• Good Management Begins with Good Employees
• Motivating Employees and Building the Team
• Know the Law and Follow the Rules
• A Bad Apple Can Spoil the Bunch
• No Need to Reinvent the Wheel
8. Financial Management — Keeping the Numbers Straight (Michael Weiss)
• Getting Started
• Assessments and Revenue
• Preparing a Budget
• Revenue
• Cash Flow
• Expenses
• Financial Records and Reports
• Expense Monitoring
• Internal Controls
• Audits
• Reporting to Your Board and Others
• Staffing and Skills Required
9. Staffing Structure and Compensation Management (Dong Soo Kim, David Feehan, and Sarah Rose)
• About the Survey
• CEO Characteristics
• Downtown Organizations
• Compensation
• Staffing
• Funding
10. Resource Raising as a Downtown Management and Revitalization Strategy (Tom Verploegen)
• Quality, Quality, Quality
• Defining Resource Raising
• Three Resource-Raising Categories
• Resource Raising General Examples
• Resource Raising Specific Examples
• The 5 Ws and H
• How to Close the Deal
• Part III. Operating in a Complex Environment
11. Strategic Planning — Charting the Course (Sandra Goldstein)
• What Is Strategic Planning?
• What Are the Benefits of Strategic Planning?
• What Are the Steps in the Strategic Planning Process?
• How Is a Work Plan Created Through the Strategic Planning Process?
• Where Do You Start?
• What Is the SWOT Analysis?
• Outcomes
• How Is the Work Plan Reinforced?
12. Diversity: Incorporating and Benefiting from Differences (Barbara Askins)
• What Does Diversity Mean for Downtown Organizations?
• Benefits of Inclusion
• Tools and Strategies
• Goals and Objectives
• Actions of the Board of Directors
• Moving into the Future
13. Attracting and Keeping Members (Polly McMullen)
• Background and History
• Downtowns Today: Membership Organizations and BIDs
• Downtown Membership Programs and Services
• Attracting and Retaining Members: Best Practices from Cities Large and Small
• Trends in Downtown Membership Programs
14. The Advocacy Role of a Downtown Organization (Richard T. Reinhard)
• Organizational Structure
• Consensus
• The Downtown Plan
• Part IV. Marketing and Communicating
15. Creating the Downtown Experience: The New Fundamentals for Downtown Programming (Stephen J. Moore)
• Making Shopping Fun Again
• New Fundamentals
• Seven Areas of Programming
• Conclusion
16. Marketing the Shopping Experience (Maureen Atkinson)
• Downtown’s Shopping Image
• The Retail Marketing Planning Process
17. Electronic Marketing (Andrew M. Taft)
• Active Electronic Marketing
• Passive Electronic Marketing
• Updating
• Maximizing the Potential of Your Site
• Feedback — Sustaining the Information Search
• Guerilla Marketing
• Part V. Managing Downtown’s Many Elements
18. Clean and Safe — Basic Requirements (Rob DeGraff)
• Clean Programs
• Safe Programs
• Special Programs Enhancing Safe Programs
• Ordinances
• Accountability
19. The Public Realm and Urban Design (Jill M. Frick)
• The Importance of Good Urban Design
• Guidelines and Principles of Urban Design
• Design and Planning Process: Internal versus External Strategic Planning
• How Downtowns Use Design to Create a Sense of Place
20. Managing Hospitality (James E. Peters)
• Perspective
• Trends
• 2020 Vision
• Hospitality, Safety, and Development
• Learning by Example
• Recommendations
21. Transportation Management and Downtown Revitalization (Elizabeth Jackson)
• Downtown as a Historic Transportation Hub
• Transportation and Downtowns of the Future
• Urban Transportation Basics
• Managing Transportation — Role of the Downtown Organization
• The Bottom Line: Creating Transportation Choice
22. Parking: Finding Solutions (E. Larry Fonts)
• Proven Options
• Improve the Appearance
• Improve Public Safety
• Proactive Strategies
• Pegasus Parking
• Business Issues
• Expansion Opportunities
23. “Best in Class” Parking Options (Dennis Burns)
• Parking 101: Choose Any Two
• Characteristics of Effective Parking Programs
• Case Examples: Exceptional Parking Programs
24. Managing Downtown’s Social Behavior (Elizabeth Jackson)
• Furthering the Social Environment of Downtown
• Understanding the Problem
• Tools of Response
• Communications
• Picking Your Partners
• Building Partnerships
• Measuring Success
• Useful Resources
25. Getting the Right Consultant for the Right Job (Richard Marshall)
• Setting Goals for the Project
• Issuing the Request for Proposal
• Reviewing the Submissions and Interviewing the Consultants
• Making the Decision
• Doing the Work
• Part VI. Discovering Downtown’s Development Secrets
26. Economic Development for BIDs (Gary Ferguson)
• A Definition of Economic Development
• Downtowns and Economic Development Policy
• Points of Divergence and Convergence
• The Role of BIDs in Economic Development
• Economic Development Intervention
• The BID as Data Manager
• The BID as Business Facilitator
• Managing Prospects
• Start-Up and Expansion Businesses
• Business Retention Strategies
• Making Projects Happen
• Intervention Options: Concluding Remarks
27. Residential Development: Creating a Living Downtown (Dan Carmody)
• Historical Trends
• Housing’s Link to Economic Development
• Residential Development Prerequisites
• Housing Market by Sector
• Affordable Housing
• Urban Housing Is Different
28. Retail Revitalization and Recruitment (Maureen Atkinson and John Archer)
• Understanding Retailing
• Creative Planning
• The Process
• Revitalization and Recruitment Action-Plan Schedule
• Step 1: Get the Facts
• Step 2: Retail Recruitment Strategy
29. A Guide to Developing a Retail Base (H. Blount Hunter)
• Step 1: Create an “Inventory” of Downtown Attributes
• Step 2: Define the Nature of Downtown’s Retail Challenge
• Step 3: Evaluate Prevailing Usage and Customer Perceptions of Downtown
• Step 4: Document Downtown’s Trade-Area Drawing Power and Its Mercantile and Dining Successes
• Step 5: Identify Downtown’s Most Sustainable Competitive Retail Niche
• Step 6: Pinpoint the Retail “Bulls-eye” and Acknowledge the Need for a Critical Mass
• Step 7: Target the Most Appropriate Retailers for Success
• Step 8: Groom Downtown for Long-Term Retail Evolution
• A Practical Model of Downtown Retail Evolution
30. “One-of-a-Kind” Regional Attractions (Donald E. Hunter)
• Cycles of Change
• Revitalization in Downtown
31. Managing the Politics of Downtown Redevelopment Projects (N. David Milder)
• Redevelopment Projects Are Prone to Generating Conflicts
• Some Do’s and Don’ts
• Part VII. International Perspectives
32. Canada as an Urban Country (Douglas B. Clark)
• Economic Development, Tax Policy, and the New Economy
• Canadian Cities Today
• Housing
• Homelessness
• Transportation
33. Case Studies from Around the World (Sarah Rose)
• South Africa
• Serbia
• United Kingdom
• Ireland
• A Common Goal
34. Commercial Urbanism in Portugal: Evolution and Future Perspectives (Carlos J. L. Balsas)
• Evolution of Commercial Urbanism in Portugal
• PROCOM and URBCOM Programs
• Case Studies: Aveiro, Coimbra, and Porto
• Part VIII. Case Studies
35. The Kalamazoo Prism: Downtown Michigan Metamorphosis (John E. Hopkins and Kenneth A. Nacci)
• Kalamazoo
• Key Elements of Project Downtown
• Stakeholders and Their Roles
• Cutting-Edge Collaboration
• Lessons Learned
• The Challenges That Lie Ahead
36. Incredible Crisis and Downtown Response: Alliance for Downtown New York (Carl Weisbrod and Jennifer Hensley)
37. The Homeless Situation in Los Angles and the BID Response (Kent Smith)
• The Role of Business Improvement Districts
• The Class Action Lawsuit
• The Personal Possession Check-In Facility
• Outreach Teams
• Addressing Disorderly Behavior
• The Positive Effect of Residential Development
• Steps to Address the Situation
• An Optimistic Outlook
• Part IX. Reevaluating the Past and Anticipating the Future
38. Looking Backward, Looking Forward: The Future of Downtowns and Business Districts (Paul Levy)
• Looking Backward
• Looking at Today
• Looking Forward

Index

Charts, tables, photographs, and web resources make this vital text even more essential.

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