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Fill-in-the-Blank Business Recruitment

8-1/2" x 11", softcover, 117 pages, National Trust Main Street Center, $33.

Table of Contents

Read the Introduction

Temporarily Sold Out.

This practical workbook was developed to help downtown groups recruit new businesses and help existing businesses thrive.

The workbook combines a wealth of useful information with a “fill-in-the-blank” format so that a volunteer business development team can work through the process at its own pace.

The workbook contains six sections:

  1. Determining business opportunities: Developing an appropriate list of business opportunities using market analysis data.
  2. Testing business opportunities: A series of quick exercises to test whether a business might have the potential for success in the market.
  3. Developing a business retention program: Why and how to retain a business, spot retailers’ problems, and provide special assistance.
  4. Business recruitment program: Step by step directions on successfully selling your downtown to a business prospect and developing a recruitment packet with format suggestions and examples.
  5. Resources: A listing of agencies and organizations that can provide information.
  6. Extra forms: To photocopy for your own calculations and evaluations.

Table of Contents

Determining Business Opportunities

  • Analyzing the market
  • Market position statement
  • Identifying complementary businesses
  • Strengthening business clusters
  • Defining opportunities for target customer groups
  • Identifying gaps in the business mix
  • Business opportunities chart

Testing Business Opportunities

  • Business mix and potential customers
  • Testing product demand
  • Potential sales vs. existing sales
  • Evaluating sales per day
  • Evaluating occupancy costs
  • Evaluating the competition

Developing a Business Retention Program

  • Assessing business problems
  • Improving existing businesses

Business Recruitment

  • Developing and implementing the program

Business Recruitment Packages

  • What to include
  • Examples

Resources

Extra Forms

Your Guarantee of Satisfaction

Fill-in-the-Blank Business Recruitment is guaranteed. If you are not 100% satisfied, you may return it within 30 days for a full refund.

About the Author

Fill-in-the-Blank Business Recruitment was written by a team of experts from the National Main Street Center in Washington, D.C.


 

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