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Annual Trends Report

As 2012 begins, industry leaders suggest two important trends that will shape downtown marketing and promotion in the year ahead.

First is the shift in demographics that points to the importance of marketing to women and families. Second is the rise of the arts as a driver for economic development.

These trends and more are detailed in the annual Looking Ahead report from industry newsletter Downtown Promotion Reporter.

You may read the full report below.

It is also the perfect time to join us as a regular reader of Downtown Promotion Reporter. In this period of uncertainty, Downtown Promotion Reporter provides the solid, reliable advice and information you need.

You’ll receive:

• Downtown Promotion Reporter. Each month, Downtown Promotion Reporter shows you how to bring crowds of people onto your streets and into your stores, restaurants, and businesses.
• Ringing Downtown Cash Registers. Covers 11 key marketing trends and opportunities you must act on to keep downtown strong. Sold separately for $29.95, the report is free with your new subscription to Downtown Promotion Reporter.
• Web Extras. Each issue of Downtown Promotion Reporter includes links to valuable background material, additional information, and related resources at the newsletter website.

Read the full report

Learn more about Downtown Promotion Reporter