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Downtown Marketing and Promotion

Promoting the downtown area’s unique characteristics and compelling features to shoppers, investors, business owners, and visitors, creates a positive image of the central business district, increases community pride, and improves consumer and investor confidence. These newsletters, books and executive reports will show you the way.

Destination Branding for Small Cities
This fully updated and expanded second edition, cuts through the theory, advertising-speak, and branding jargon to simplify and clarify the practice of branding small cities and downtowns for improved tourism and economic development.
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Downtown Promotion Reporter
Provides the tools you need to bring crowds of people onto your streets and into your stores, restaurants, and businesses. A monthly subscription service.
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Event Sponsorship
Provides everything you need to get your share of the available sponsorship dollars — from local, regional and national sources.
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Ringing Downtown Cash Registers
Covers 11 key marketing trends and opportunities you must act on to keep downtown strong.
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Tourism Marketing for Cities and Towns
The most complete and comprehensive resource available on attracting tourists to the downtown area.
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