> Home > Books and Reports

Downtown Marketing and Promotion

Promoting the downtown area's unique characteristics and compelling features to shoppers, investors, business owners, and visitors, forges a positive image of the central business district. These newsletters, books and executive reports will show you the way.

Destination Branding for Small Cities
This fully updated and expanded second edition, cuts through the theory, advertising-speak and branding jargon to simplify and clarify the practice of branding small cities and downtowns for improved tourism and economic development.
Tell me more...

Downtown Promotion Reporter
Provides the tools you need to bring crowds of people onto your streets and into your stores, restaurants, and businesses. A monthly subscription service.
Tell me more...

Event Sponsorship
Provides everything you need to get your share of the available sponsorship dollars — from local, regional and national sources.
Tell me more...

Marketing an Image for Main Street
Provides both the novice and the experienced marketer with a solid background in all aspects of launching a marketing program.
Tell me more...

Promoting Main Street Presentation
Learn how to attract people to your community, create an image for the district, produce retail promotions, special events, and more.
Tell me more...

Promotion Committee Handbook (Pkg/5)
Provides tips, guidelines, and sample forms to help your Main Street Program promotion committee create a positive image that will rekindle community pride and improve consumer and investor confidence in your commercial district.
Tell me more...

Ringing Downtown Cash Registers
Covers 11 key marketing trends and opportunities you must act on to keep downtown strong.
Tell me more...

Tourism Marketing for Cities and Towns
The most complete and comprehensive resource available on attracting tourists to the downtown area.
Tell me more...

 

Home | Newsletters | Books | Contact Us

© 2013 Alexander Communications Group, Inc. All Rights Reserved.
Downtown Research & Development Center
712 Main Street — Suite 187B, Boonton, NJ 07005
Telephone: (973) 265-2300, Fax: (973) 402-6056
Website: www.DowntownDevelopment.com
Email: info@DowntownDevelopment.com
www.AlexCommGrp.com
Terms of UsePrivacy Policy




National Trust for Historic Preservation Main Street Publications