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Committee Member Handbooks and Presentations

Committee members are the lifeblood of downtown organizations. But to be effective, they must understand the mission of the organization, the goals of the committee, and their own roles and responsibilities.

The National Trust Main Street Center has created this group of handbooks and presentations to educate, inform, and inspire Main Street Program committee members.

Each handbook includes vital information on the Main Street approach, the committee’s purpose, committee member roles and responsibilities, how to develop good work plans, strategies for enhancing committee effectiveness, and more.

Board Member's Handbook
Design Committee Handbook
Economic Restructuring Committee Handbook
Organization Committee Handbook
Promotion Committee Handbook
Promoting Main Street Presentation
The Main Street Approach Presentation
 

Board Member's Handbook

8-1/2" x 11", softcover, 57 pages,
National Trust Main Street Center,
Pack of 5, $50.

 

A strong, viable organization provides the stability necessary for long-term downtown revitalization. Developing a management team and program that is well structured, well funded, and committed to the future is the only way to sustain the revitalization effort.

This handbook offers tips, guidelines, and sample forms to help your committee:

  • Gain wide-spread support for the revitalization process from both the public and private sector
  • Develop vision and mission statements
  • Create comprehensive work plans
  • Recruit and develop an active board of directors and committee members
  • Ensure an adequate operating budget with dependable sources of funding
  • Document and report on key statistics and accomplishments.

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Design Committee Handbook

8-1/2" x 11", softcover, 28 pages,
National Trust Main Street Center,
Pack of 5, $50.

This is no longer available from us.

Design committees must take a long, hard look at the downtown area and determine the essential elements that create the unique character of the commercial district — such as the scale of buildings, type of materials, colors of facades, or eras of construction. Only then can they begin planning design improvements.

This handbook offers tips, guidelines, and sample forms to help your committee:

  • Understand the Main Street approach to downtown revitalization and good design
  • Develop a comprehensive design program and work plans
  • Make good design happen
  • Build a highly effective and efficient committee.

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Economic Restructuring Committee Handbook

8-1/2" x 11", softcover, 24 pages,
National Trust Main Street Center,
Pack of 5, $50.

This is no longer available from us.

The job of the economic restructuring committee is to identify new market opportunities for the traditional commercial district, find new uses for historic commercial buildings, and stimulate investment in downtown property. To do this the committee must develop a thorough understanding of the district’s economic condition and its best opportunities, focusing on incremental changes that improve the area’s economic foundation and eventually make large-scale investment possible.

This handbook offers tips, guidelines, and sample forms to help your committee:

  • Uncover the district’s current economic condition and identify opportunities for market growth
  • Strengthen existing businesses and recruit new ones
  • Find new economic uses for traditional main street buildings
  • Develop financial incentives and capital for building rehabilitation and business development
  • Monitor the economic performance of the district
  • Build a highly effective and efficient committee.

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Organization Committee Handbook

8-1/2" x 11", softcover, 24 pages,
National Trust Main Street Center,
Pack of 5, $50.

This is no longer available from us.

The organization committee must promote the Main Street program to stakeholders and the community, manage staff and volunteers, raise money for activities and administration, and manage the program’s finances.

This handbook offers tips, guidelines, and sample forms to help your committee:

  • Develop a volunteer recruitment strategy
  • Develop a fundraising strategy
  • Produce marketing materials such as program brochures, newsletters, and a website
  • Host volunteer orientations
  • Host annual meetings and produce annual reports
  • Build a highly effective and efficient committee.

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Promotion Committee Handbook

8-1/2" x 11", softcover, 24 pages,
National Trust Main Street Center,
Pack of 5, $50.

This is no longer available from us.

The job of the promotion committee is to market the downtown area as the center of commerce, culture, and community life for residents and visitors alike. To be effective, your committee must move beyond the typical tried and true downtown promotion ideas. You must think about promotion in a broader sense and develop new strategies.

This handbook offers tips, guidelines, and sample forms to help your committee:

  • Understand the changing market — both potential shoppers and competitive shopping areas
  • Identify downtown assets including people, buildings, heritage, and institutions
  • Define the downtown’s market niche — its unique position in the marketplace
  • Create new image campaigns, retail promotions, and special events to lure people back downtown
  • Build a highly effective and efficient committee.

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Promoting Main Street Presentation

CD-ROM, National Trust
Main Street Center, $30.

Read the Introduction

This is no longer available from us.

Designed for communities using the Main Street Four-Point Approach, this PowerPoint presentation will help you orient and train new promotion committee members, staff, and volunteers.

Viewers will learn how to attract people to your community, create an image for the district, produce retail promotions and special events.

The CD contains a fully illustrated, self-executing PowerPoint presentation. Or, you may add images from your community, change bullet points on the slides, and edit the notes to customize your presentation.

Please note that Microsoft PowerPoint software is not required to view the presentation — but is needed to add your own materials.

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The Main Street Approach Training Presentation

8-1/2" x 11", softcover, 17 pages
plus CD-ROM, National Trust
Main Street Center, $30.

This is no longer available from us.

Designed for communities using the Main Street Four-Point Approach, this PowerPoint presentation and accompanying script will help you orient new board members, staff, and volunteers, as well as educate local officials and project partners.

The presentation includes a brief history of downtown development in the United States, details on the Main Street Four-Point Approach, and examples of the type of work handled by the key committees responsible for organization, promotion, design, and economic restructuring.

The CD contains a fully illustrated, self-executing PowerPoint presentation. Or, you may add images from your community to customize your presentation.

Please note that Microsoft PowerPoint software is not required to view the presentation — but is needed to add your own photos.

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