Business Recruitment and Retention
8-1/2" x 11", softcover,
1 copy $29.95.
Look at any successful, vibrant downtown, and youll find a common theme — a good mix of thriving businesses. These shops, restaurants, service providers, and entertainment venues dont just happen to open their doors downtown. It requires leaders who understand what it takes to recruit and retain these businesses and can get the job done.
Business Recruitment and Retention will show you how downtown organizations, chambers of commerce, and economic development leaders are working together to strengthen at-risk businesses and bring the best new businesses downtown.
The first section of this executive report outlines the key steps needed to develop the team and tools for recruitment and retention. The second section outlines the steps needed to market the downtown area to new businesses. The third and largest section shows these techniques in action in downtowns across the country. These information-packed case studies spotlight activities in cities of all sizes ranging from Allegan, MI, population 5,000 to Brooklyn, NY, population 2.5 million.
The cases show a wide range of practical techniques and are based in large part on research and reporting for Downtown Idea Exchange and Downtown Promotion Reporter newsletters.
If youre ready to jump start your recruitment and retention efforts then youre ready for Business Recruitment and Retention.
Table of Contents
- Business recruitment and retention go hand-in-hand
- Develop the team and tools
- Form a business development team
- Develop a market analysis
- Create a superior business environment
- Develop meaningful incentives
- Identify complimentary businesses and business clusters
- Create a downtown factbase
- Develop an inventory of properties
- Encourage business start-ups
- Develop a recruitment package
- Create a recruitment website
- Coordinate with local real estate professionals
- Attend trade shows
- Host property tours
- Reach prospects with advertising and public relations
- Personalize marketing materials
- Ardmore, OK: Identifying sales gaps with a retail analysis
- Swainsboro, GA: Business plan competition stimulates new ventures
- Oshkosh, WI: Grants help businesses choose downtown
- Hampton, VA: Incentive program fills street-level locations
- Oswego, NY: Micro-enterprise program stimulates entrepreneurship
- Allegan, MI: Downtown, city, and bank work together to retain businesses
- Kalamazoo, MI: Retail incubator program flourishes without dedicated space
- Memphis, TN: Forgivable loan program helps attract and retain good retailers
- Rochester, MI: Commercial property tour gets leases signed
- Rochester, MI: Recruitment visits bring second location businesses downtown
- Albany, NY: Striking ads and public relations campaign drive prospects to website
- San Leandro, CA: Website and postcards let downtowners recruit in their own words
- Brooklyn, NY: Downtowners and their stories market commercial space
Your Guarantee of Satisfaction
Business Recruitment and Retention is guaranteed. If you are not 100% satisfied, you may return it within 30 days for a full refund.
About the Authors
Business Recruitment and Retention was researched and written by the staff of the Downtown Research & Development Center.